* 1-to-1 support from industry-leading professionals across the three essential dimensions of creating a successful business book: - book and business strategy - writing - digital marketing
* monthly meetings: face-to-face focus days in London alternating with online calls
* private Facebook group
* weekly group accountability calls
* includes 1-to-1 calls with me, your writing coach and your dedicated digital marketing expert
* guarantee of publication with Practical Inspiration Publishing (without obligation to accept) - once you're accepted onto the programme, you can be certain your book WILL be published.
6-month fee: £5,500 + VAT (payment plan available)
Here's what those who've been through the programme say:
"Being a member of the group has made all the difference to my experience as a first-time writer. Having access to the knowledge and wisdom of others with a similar purpose but a different mindset has been fantastic for sanity-checking my thinking. It is also great for morale. Alison has facilitated us through the journey with great expertise and sensitivity, and is always there with a supportive comment or a friendly nudge. The various sessions led by experts in their field have also been really useful for providing more tips on how to boost our marketing efforts. If you are serious about writing a business book you should give this some serious thought. I would suggest your investment will give you a generous return."
"Every budding author needs an Alison Jones in their lives. Writing a book can be a lonely experience and one fraught with the complexities of publishing and the nuances of how to get book to really work for you. This course holds your hand every step of the way. With Alison's expert advice and knowledge, together with her team of specialists from PR to online marketing, it is a wise and sensible investment of both time and money."
with Alison Jones
An intensive 6-month programme for business leaders with something to say. Expert support across 3 key elements of growth: * writing your book * building your platform * developing your business
Why do you judge applications for the programme, and what criteria do you use?
I'm a commercial publisher, and a key part of this programme is my commitment to publish - at my own expense - the books that come out of it. That means I need to be confident that those taking part are committed to producing really professional, high-quality books with a viable target market, and that they're prepared to do the work on building their platform and presence that will make a book successful. I look for a credible, established business, a distinctive message, and a straightforward approach to doing the work and achieving results. With that kind of author, this programme is dynamite for both the business and the book.
Do I have to pay the full amount up front?
No, you can choose a monthly plan if you prefer. Ask me for details.
How many people will be in the group?
So that we can give the intensive 1-to-1 support this programme demands, it's limited to a maximum of 8 members at any one time.
What if I can't make the meetings?
Meetings alternate between focus days in London one month, online call the next. The dates for all sessions will be agreed in advance, and we hope you'll do everything possible to attend if you can. If you can't make a focus day for whatever reason, we'll extend your 1-to-1 call that month so you don't miss out. The online meetings will be recorded so you can submit questions and listen to the answers at your convenience if you can't make a session. Every Monday there's a less formal group call for accountabilty and goal-setting, but if you can't make this you can simply set out your goals for the week in the Facebook group.
Do the face-to-face meetings have to be in London?
London is simply the easiest place in the UK for the majority of people to reach by public transport, particulary if they're travelling internationally. If we have a group with a particular geographic focus at any point, I'll happily consider relocating monthly meetings with the agreement of all members. Please note that while the venue hire and all refreshments are provided, you're responsible for your own travel arrangements.
What's the deal with the publishing?
If you are invited to join this programme, it's because I believe I can make a commercial success of your book, so I'm willing to commit to publish it. You don't have to accept that offer, and I'll absolutely support you in finding another publisher and/or agent if you wish, but I think you'll find it's a competitive and attractive offer. Just to be clear, it's a traditional publishing offer (ie publisher pays all production and distribution costs) with a generous author royalty and no minimum buy-back quantity: that's why I only accept onto the programme authors I believe in, and why I invest so much into building your platform and your business, so that we can make the book successful for both of us. (I discovered when working with clients that those who weren't sure whether or not their book would ever actually get published found it harder to invest time and energy in it - because participants in this programme KNOW that their book will be published one way or another, they can cheefully give it everything they've got.
Why 6 months?
In my experience, that's the minimum time frame for making the transformational changes in your writing, content strategy, digital marketing and business strategy that this programme delivers. If you want to continue with the programme after that period, you can continue to do so at a signficantly lower monthly rate and stop at any time.
I've got more questions, what should I do?
You should drop me a line and ask your questions: alison[at]alisonjones.com.