Story Strategy System

This intensive, small-group programme follows our powerful '3S' framework for planning and writing a book that works harder for your business: 


This three-month programme includes: 

* initial one-to-one session to create your unique 3S blueprint, designed around where you are now and where you're going with your business and your book

* access to rich elearning content to support your individual programme

* monthly group focus days in London, including writing and marketing workshops 

* private Facebook group  

* weekly group accountability calls  

* individually tailored 1-to-1 calls with me, your writing coach and your dedicated marketing expert  

* detailed feedback and coaching to improve your writing and help you find your 'voice'

* graduates receive a 15% discount off Practical Inspiration publishing fees

£2,950/$3,495 + VAT Thereafter £550 + VAT per month, for as long as you require

Here's what those who've been through the programme say:  

"My original goal in enrolling in Alison’s mentorship program was to stop procrastinating and get a book written this year, or else! As well as the advanced makings of a book that I am proud to call my own, I now have the foundations of a new business, a better appreciation of its potential reach, and a means to deepen its content and offering and magnify its impact. Augmented by Alison’s book and podcast, and access to experienced marketing and writing expertise, this is an ambitious 'how to get it done' program for the business book writing novice, anchored by research on what really works, the insights of successful business book writers, and useful and very practical advice on starting as you mean to continue. It's a ‘think big’ approach executed, tutorial style, with you and your project at its core. Most importantly, it works."

"The mentorship programme is a fantastic mix of top-level guidance, supportive network and shared learning. Not only will you be incentivised to make real progress with your book, but you’ll also be inspired by the progress of others - and, of course, by Alison’s expert supervision! As well as developing your book, you’ll also get clear on the future of your business, and you’ll leave the programme with momentum, direction and a renewed sense of passion for your work. For anyone wanting to get serious about their book / business, this programme is for you!"  

"Being a member of the group has made all the difference to my experience as a first-time writer. Having access to the knowledge and wisdom of others with a similar purpose but a different mindset has been fantastic for sanity-checking my thinking. It is also great for morale. Alison has facilitated us through the journey with great expertise and sensitivity, and is always there with a supportive comment or a friendly nudge. If you are serious about writing a business book you should give this some serious thought. I would suggest your investment will give you a generous return."  

"Every budding author needs an Alison Jones in their lives. Writing a book can be a lonely experience and one fraught with the complexities of publishing and the nuances of how to get book to really work for you. This course holds your hand every step of the way. It is a wise and sensible investment of both time and money." 

This Book Means Business: the Mentorship Programme

with Alison Jones

An intensive, flexible programme for business leaders with something to say. Expert support across 3 key elements of growth: STORY | finding your voice and articulating your message STRATEGY | integrating your book into your business development SYSTEM | putting in place the tools and processes that work for you and your business 

'Alison understands better than anyone how to write and position a book that fits into your business and helps it grow.'

Interested? I'm not currently accepting new applications, but complete this form and let's talk about putting you on the wait list!

Alison Jones


How many people will be in the group?  

So that we can give the intensive 1-to-1 support this programme demands, it's limited to a maximum of 6 members at any one time.  

What if I can't make the meetings?  

Although we encourage everyone to attend the focus days in person if possible, as they're such powerful events, if you're unable to attend one month we will substitute an additional 1-to-1 call so you don't miss out. Every week there's a less formal group call for accountabilty and goal-setting, but if you can't make this you can simply set out your goals for the week in the Facebook group.  

Do the group meetings have to be in London?  

London is simply the easiest place in the UK for the majority of people to reach by public transport, particulary if they're travelling internationally. If we have a group with a particular geographic focus at any point, I'll happily consider relocating monthly meetings with the agreement of all members. Please note that while the venue hire and all refreshments are provided, you're responsible for your own travel arrangements.  

How long is the programme?  

Some people write faster than others. The initial sign up is for a minimum three-month commitment, with nothing more to pay in that period. After that you can choose to continue with the programme for as long as you feel you're getting value from it for just £550 per month, and you can leave at any time with 30 days' notice. 

I've got more questions, what should I do?  

You should drop me a line and ask your questions: alison[at] 

© Alison Jones 2020